It Feeds

Vampire Owl: It should not be it, for it should be a he or she.

Vampire Bat: I am sure that they are not talking about vampires.

Vampire Owl: Who feeds better than vampires these days?

Vampire Bat: Who follows better? Then it should be “It Follows”.

Vampire Owl: What is there to follow for us?

Vampire Bat: We follow art, and we further follow beauty beyond exceptions.

Vampire Owl: You still think that there is beauty in this world of chaos and destruction.

Vampire Bat: The beauty of chaos cannot be taken out of the equation.

Vampire Owl: The vampire elders have always absorbed power out of chaos nodes.

Vampire Bat: Chaos nodes have powered the vampire animation for centuries.

[Gets a parippu vada and three cups of Coonoor tea].

What is the movie about? :: Cynthia (Ashley Greene) is an experienced psychiatrist who is also able to see into the minds of her patients, identifying the exact problem, as she basically walks inside that world of their minds. Through these special skills, she has solved a number of problems faced by her patients, some of them actually clueless until meeting Cynthia. Her daughter Jordan (Ellie O’Brien) is very much supportive of the same, and she comes across a girl named Riley (Shayelin Martin) who comes to visit Cynthia as advised by Agatha (Juno Rinaldi), a friendly woman who was cured by a visit. But the girl’s father Randall (Shawn Ashmore) also arrives all of a sudden and takes her away, asking Jordan not to be bothered about her, but not before Cynthia has a quick glimpse of a creature that looks from under Riley’s shoulder. Jordan talks about Riley, and how she was talking about someone who always accompanies her, but is only visible to her, and when Cynthia says that she saw something, she asks her to help her.

So, what happens with the events here as we just keep looking? :: The Creature (Brooklyn Marshall) reminds Cynthia of a troubled past, and the attempts which had made her husband commit suicide after they had gone after such supernatural troubles. Even now, Cynthia has been very careful, even with her psychiatric journeys so that nothing goes out of control and comes back to her, causing trouble to her family again. Therefore, she rejects the possibility of helping the girl who seems to be too much affected by some terrible force of darkness, an entity belonging pure evil and chaos. Still, Riley’s claim that a supernatural entity has been feeding off of her, makes Jordan determined to help the girl at all costs. She goes to meet Agatha despite Cynthia’s warnings, and finds the address of the girl and her father. But soon, she finds her tied up firmly to a chair, not able to move any part of her body at all. Her jacket is removed, and as the girl places her hands on Jordan’s shoulder and upper arm, she sees the creature for the first time, touching her, and burning her body. Now, can she escape from this family and the creature that seems to be also feeding off her?

The defence of It Feeds :: The wraith-like entity with an extremely creepy burnt skull and long fingers is visually terrifying enough to keep haunting people in their nightmares. The creature on its throne is a majestic visual of a demonic rule that could cross over from its world to the human lands. The looks are as much disturbing as a terribly burnt corpse which has come back alive without much of the body left. At the same time, the movie explores trauma, fear and healing of wounds of the past while emotions run right through, as the creatures becomes unable to feed on any of them from the past and present. The continuous present of the dark lighting makes sure that something is going to happen all the time, while tense scenes during the supernatural and sudden scares from out of the world keep the horror going for the fans. The situations outside this world are nicely created and there is a certain amount of quality related to the same. With the available elements, the movie has managed to be worth the time.

The claws of flaw :: The movie does not feel like original, as elements of other movies seem to have come across here to become this film, the combination of many things, not many of them coming up as an innovation, even when there was the chance to take this further. The content here seems to rather less, and some of the moments seem to be there just to point to the jump scares. The nice poster surely gave the feeling that there would be more around here with horror level to be increased much more. Then, there are times when movie losses its connection despite having ideas active here and there. The characters also show the tendency to overdo things. The movie also seems to end up with the negative idea that helping people without second thoughts is not always the best thing to do; but that being truth is not to be avoided. The world remains uneven, and it would not go on to become a movie that we could remember for a long time; Amazon Prime Video is just the platform that will make this one something for which people will be interested.

The performers of the soul :: Ashley Greene leads the way really well here as the determined mother who is looking forward to save her daughter, even though she is not of that power throughout the movie. Still, the one who catches our attention more is Ellie O’Brien, who plays that character who tries to save lives, but is helplessly caught in trouble, tied up, attacked by the creature, and even buried alive – tough moments indeed, but she manages the same really well. In the end, the mother-daughter duo scores even further with the creature facing them, and a moment with creepers which does not strike like the Evil Dead trees, but does just enough there too. Shawn Ashmore also brings more strength to the cast, and there is also a certain amount of emotional weight which also gets added here as he scores as the father figure who listens to nobody while trying to be the big protector against all odds. Juno Rinaldi and Mark Taylor in smaller roles makes impact, despite not staying on for more. Shayelin Martin as the child with a haunting on her, does very well too.

How it finishes :: The movie is your usual horror movie which works with elements of many other movies, but the one which uses what is available effectively enough. It holds the ground as a good atmospheric horror with solid acting and creepy visuals which increases its effectiveness, but the story feels generic without more to be said about it and without doubt, predictable enough to make sure that it does not raise the level enough to be remembered for that long. When you have movies like Evil Dead, Sinister, Insidious, The Conjuring, The Nun, Annabelle and others becoming big things with the quality associated it with, one would find it strange that a movie like this which establishes the premise so well in the beginning and catches our attention could do only this much. Well, we cannot always have enough with a big start, but for this one, that was expected. After all, it is recommended with some of those better movies when on Amazon Prime Video, and more people would surely watch it there.

Release date: 28th March 2025
Running time: 102 minutes
Directed by: Chad Archibald
Starring: Ashley Greene, Shawn Ashmore, Ellie O’Brien, Juno Rinaldi, Brooklyn Marshall, Mark Taylor, Shayelin Martin, Julian Richings